NFL’s Bring It All campaign is about every kid bringing their hidden strength to football. Their style, vibes, moves...whatever superpower they have is what the team needs to play to the next level. As interns at Translation, we helped build out the look and feel across everything from social takeovers to a massive experiential event at the Pro Bowl.
To expand the bring it all campaign we created countless social assets.
These national Snapchat filters allowed kids and creators around the country to show their friends and followers how they brought it all.
The Bring It All Event
To cap off the season, we turned the Pro Bowl into football’s biggest block party. There was a 360° end zone for showing off your TD dance, a customization station to build your own jersey, a gaming lounge with a battle royale tournament of kids, pros, and Disney stars alike, and a halftime show with special appearances from Snoop Dogg and Tobe Ngwine
The Block Party went live on Twitch. Video game streamer Pokimane hosted the action so everyone tune-in for the party.
We created this collage to show all the exciting things the bring it all event was going to have to offer and invite people to join in the fun.