NBA's '19-'20 season has been its most competitive in years. With balance brought back to the league, we highlighted the connections between every player by threading together all the action and emotions of the game across TV, banners, social, radio, and a head-spinning amount of 5-second videos.
NBA Extraordinary (30 sec)
NBA Competition (30 sec)
NBA Chinese New Year (30 sec)
NBA Extraordinary (15 sec)
The NBA has 30 teams to promote, and dozens of players to spotlight. So we gave them 35 short-form videos they could mix-and-match together for whatever matchups they needed to hype up on TV.