NBA 

NBA's '19-'20 season has been its most competitive in years. With balance brought back to the league, we highlighted the connections between every player by threading together all the action and emotions of the game across TV, banners, social, radio, and a head-spinning amount of 5-second videos.

 

 

NBA National Commercials

NBA National Commercials
NBA Extraordinary (30 sec)

NBA Extraordinary (30 sec)

00:30
Play Video
NBA Competition (30 sec)

NBA Competition (30 sec)

00:30
Play Video
NBA Chinese New Year (30 sec)

NBA Chinese New Year (30 sec)

00:31
Play Video
NBA Extraordinary (15 sec)

NBA Extraordinary (15 sec)

00:15
Play Video
NBA Extension - WILLIAMSON
NBA Extension - WESTBROOK
NBA Extension - SIMMONS
NBA Extension - SIAKAM
NBA Extension - SABONIS
NBA Extension - RUSSEL
NBA Extension - MITCHELL
NBA Extension - MIDDLETON
NBA Extension - LILLARD
NBA Extension - LEBRON
NBA_EXT_LEBRON_200127_RB_07_CC (1)
NBA Extension - KUZMA
NBA Extension - JOKIC
NBA Extension - INGRAM
NBA Extension - IRVING
NBA Extension - HAYWARD
NBA Extension - HARRIS
NBA Extension - GEORGE
NBA Extension - FOX
NBA Extension - DONCIC
NBA Extension - CAPELA
NBA Extension - BLEDSOE
NBA Extension - BROWN
NBA Extension - ALDRIDGE

The NBA has 30 teams to promote, and dozens of players to spotlight. So we gave them 35 short-form videos they could mix-and-match together for whatever matchups they needed to hype up on TV.