National Parks Service
In order to appeal to tech-savvy millennials, the National Park Service should launch a campaign encouraging a fusion of the technology they love with the nature that other generations have preserved for so long in a way that is relatable and entertaining. This social media takeover included 4 branded content videos that would appear as pre-roll ads, sponsored posts, and regular content. It also includes 5 ads tailored specifically for Snapchat.
Art Direction + Copywriting: Eric Sedeño & Madeline Khare
Randy: Brandon Williams
where these would appear
These 5 videos would play as sponsored posts while our demographic is watching "stories" on snapchat, instagram, or facebook.
These 5 videos would play as sponsored posts while our demographic is watching "stories" on snapchat, instagram, or facebook.
where these would appear
These 4 videos longer length videos would play as sponsored skippable ads on Youtube, Vimeo, tumblr, facebook, and twitter.
These videos could also live on social media feeds as sponsored posts.
Finally, we created these matching snapchat geotags and a lens that allow users to become part of national monuments.