National Parks Service

In order to appeal to tech-savvy millennials, the National Park Service should launch a campaign encouraging a fusion of the technology they love with the nature that other generations have preserved for so long in a way that is relatable and entertaining. This social media takeover included 4 branded content videos that would appear as pre-roll ads, sponsored posts, and regular content. It also includes 5 ads tailored specifically for Snapchat.

 

Art Direction + Copywriting: Eric Sedeño & Madeline Khare

 

Randy: Brandon Williams

 

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  • Snapchat - Black Circle
  • Instagram - Black Circle
  • Facebook - Black Circle

where these would appear

These 5 videos would play as sponsored posts while our demographic is watching "stories" on snapchat, instagram, or facebook.

These 5 videos would play as sponsored posts while our demographic is watching "stories" on snapchat, instagram, or facebook.

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where these would appear

  • YouTube - Black Circle
  • Vimeo - Black Circle
  • Tumblr - Black Circle
  • Facebook - Black Circle
  • Twitter - Black Circle

These 4 videos longer length videos would play as sponsored skippable ads on Youtube, Vimeo, tumblr, facebook, and twitter.

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These videos could also live on social media feeds as sponsored posts.

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Finally, we created these matching snapchat geotags and a lens that allow users to become part of national monuments.