DSW

THE JOY OF A GOOD DEAL

DSW wanted to push its deal this year. The problem was their competitors have similar offerings…also deals are booooring.
So we carved a different tonal space for them – and had some fun, using tv/telenovela tropes to exaggerate the joy of a good deal.

Shoutout to mi Abuelita for all those Telemundo programs she sat me through as a kid.
They finally came in handy. But let’s not talk about my Spanish speaking skills

2nd Spot + Social coming Soon

Due to covid our second spot was put on hold until further notice. Upload coming soon.

Credits:
Creative Director - Megan Sheehan
Creatives - Manuel García, Eric Sedeño, Bessie Chang 
Producers - Philinese Kirkwood, Tegan Mahford 

Production Co. - Partizan
Director - Ally Pankiw 
Cinematography - Catherine Lutes
Producer - Michelle Everhart-Powers

Edit House - Mackcut
Editor - Mike Leuis 

eric sedeño | eased29@gmail.com