THE JOY OF A GOOD DEAL
DSW wanted to push its deal this year. The problem was their competitors have similar offerings…also deals are booooring.
So we carved a different tonal space for them – and had some fun, using tv/telenovela tropes to exaggerate the joy of a good deal.
Shoutout to mi Abuelita for all those Telemundo programs she sat me through as a kid.
They finally came in handy. But let’s not talk about my Spanish speaking skills
2nd Spot + Social coming Soon
Due to covid our second spot was put on hold until further notice. Upload coming soon.
Creative Director - Megan Sheehan
Creatives - Manuel García, Eric Sedeño, Bessie Chang
Producers - Philinese Kirkwood, Tegan Mahford
Production Co. - Partizan
Director - Ally Pankiw
Cinematography - Catherine Lutes
Producer - Michelle Everhart-Powers
Edit House - Mackcut
Editor - Mike Leuis