THE JOY OF A GOOD DEAL

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DSW wanted to push its deal this year. The problem was their competitors have similar offerings…also deals are booooring.
So we carved a different tonal space for them – and had some fun, using tv/telenovela tropes to exaggerate the joy of a good deal.

Shoutout to mi Abuelita for all those Telemundo programs she sat me through as a kid.
They finally came in handy. But let’s not talk about my Spanish speaking skills