Albanese gummies have 12 amazingly fun flavors, but no brand personality to highlight them. We wanted to show our demographic these fruit flavors in a new light so we created these illustrations of organized chaos to draw them in and keep them interested.
Art Direction & Copywriting: Eric Sedeño & Tiffany Giraudon
Illustration: Eric Sedeño
The free to be fruity extension of our campaign that aligns our brand with the LGBT movement. This includes sponsored floats at pride parades and social media posts letting people know who we support and why.
This free sticker pack is a way for people to interact with the brand in there everyday lives by giving people the opportunity to express themselves through our cute and fun stickers.