1800 Tequila would be the official tequila of the LA Rams for the 2020-21 season. Meanwhile, there would be no fans in the stadium. No tailgating in parking lots. And nobody drinks tequila on NFL game day…but Los Angelenos do love their tacos before a big game. And tequila goes great with that. 

 

So we trojan horsed our way into their game-day routine and introduced the 1800 Taco Tailgate: a season-long initiative where 1800 Tequila would send LA's #1 taco truck to the houses of the city's biggest Rams fans so they could tailgate safely from home.

 

To get the word out, we teamed up with Odd Future's Travis "Taco" Bennett to be the face of the program. Also, his name is Taco. How could we not get him involved in this?